LONDON, July  6, 2011 –  eToro, the world’s largest investment network, presents  the impact of its automatic CopyTrader™ changing the way people  trade today.   eToro’s social investment network provides users with valuable insights into top traders' performance and track record. This transparency enables  users to identify key influencers and benefit from their achievements.  eToro’s OpenBook has been enhanced to provide detailed performance track records per trader including  charts displaying trends  over different time periods, with the ability to click and drill down to see results on specific trades.    Today investors can easily spot the top performing trading gurus in the network, some of which have more than 1000 followers.

Social indicators now provided by eToro OpenBook enable users to choose the right expert trader to follow, based on their profits, trading style, portfolio strategy and risk level. Traders can view results over different time slices such as week, month or year.   They can sort by win ratio, financial gain percentage, instrument traded, and trader location.  All this information is presented in a visual, user friendly way for easy interpretation. In addition, using the CopyTrader™ function on eToro’s OpenBook, traders can fully diversify  their investment portfolio by dividing their invested capital across several selected traders, thereby creating a people-based investment portfolio driven by performance-based social trading,  lowering  their overall investment risk.

Enhancements to social trading are part of eToro's commitment to promote responsible trading.  In addition to offering immediate access to the real experts through the world’s largest financial trading community, eToro includes product features designed to enforce risk management and user education that give users the essential ingredients to easily control and enrich their trading experience.

"Increased transparency has boosted the overall amount of trading activity and quantity of trades," said eToro CEO, Yoni Assia.  "Enabling everyone to see all traders' activity is a win-win for expert traders, investors and beginning traders alike.  Our gurus are gratified by the recognition they are receiving for their trading expertise, and their followers are gaining valuable insights into the world of online trading."
                         
eToro’s social trading network, OpenBook, launched July last year, provides financial  traders with real time feeds of other traders’ positions, profits and strategies. The platform enables users to view, share and even copy their chosen trader’s moves in real-time,  or they can chose to lean back and enjoy the merits of an expert indirectly managing their trading account. By combining the capabilities of simple to use trading platforms with a community powered investment network, eToro is uniquely positioned to lead the social trading revolution and break down the barriers of complex trading to provide every individual with easy access to the world’s financial markets.