LONDON and MILAN, 12 July 2010 –  eToro, the fastest growing online financial trading company , has announced  the launch of a new social trading network, OpenBook,  that  transforms the way people trade online.   OpenBook enables users to view, share, and even copy their chosen trader’s moves in real-time.  By enabling traders to follow and interact with each other, OpenBook breaks barriers between traders, accelerates knowledge sharing and shortens the learning curve for users that want to bring their trading experience to the next level.  


“eToro’s mission from the beginning has been to make  financial trading accessible to everyone. eToro’s  OpenBook does exactly that, ” said eToro CEO, Johnathan Assia. “We want to give all our users a better position to succeed by transforming the lonely art of investing into an exciting collaborative activity. Everyone curious about financial markets can now witness trades as they happen, and watch how the experts plan their next move.  Since eToro offers trading on global markets, people from all over the world can communicate easily around the clock and benefit from each other’s knowledge."

eToro's OpenBook opens up financial trading  to all levels of expertise.  Beginners can ride on the success of the experts by talking to other traders and following their activity, while seasoned traders will benefit by attracting followers and by being recognized as gurus. In addition, now that eToro makes all trades transparent to everyone, people can choose to follow those traders that have similar personal profiles and trading styles.

The eToro trading platform  provides tools and instructional materials for traders of all levels, from novice to expert. The wide array of features includes an easy to learn user interface, instructional guides, research tools and an online community that caters to the diverse needs of over one million users worldwide.