What makes FOREX.com stand apart from the rest of the pack?
FOREX.com was built from the ground up, and one of our early strategic decisions was to make a significant investment in developing our own proprietary trading platform. This was a sizable risk for a start-up, whereas other competitors launched a less robust platform and attempted to drive revenue first. But the pay off from our investment was quickly evident after we began operations, and then experienced how our rapidly our first customers embraced our trading platform. Over the past 10 years, we have developed a robust offering and are proud of the fact that we have very high customer satisfaction. In a recent survey, over 90% of our customers told us they would recommend FOREX.com to a friend or relative.
How did FOREX.com come about, get started?
We identified early on the opportunity to use Internet technology to provide people with the ability to trade forex. After observing the success, acceptance and game-changing business model of the online equity brokers, we felt online retail forex was poised for the same growth. GAIN Capital was founded in 1999 to serve professional traders and small funds, and in 2003 we launched the FOREX.com brand for retail investors.
What is your main client segment?
Our retail business is focused on two key areas – attracting the active trader who wants a better trading experience with better tools, research and customer service; and the beginning trader, who is interested in learning how to participate in the forex market, but needs a good deal of education and support. We’ve done a good job of attracting both segments of customers, and continue to do so as we constantly evolve our trading platform, tools and research offerings
What is the nature of the regulatory environment for FOREX.com in the US?
GAIN Capital welcomes the enhanced U.S. regulatory capital requirements and a more structured framework for introducing brokers (IBs). Overall, we expect that any new regulations will give the industry an even greater level of oversight, transparency and disclosure, helping forex to continue to emerge as an accepted asset class. GAIN Capital continues to work closely in lock-step with the regulatory agencies, as new regulations will only serve to help position forex and other trading markets for future growth. It is our conviction that better oversight of the entire industry is not only good for traders, but also good for companies such as GAIN.
What are FOREX.com’s perspectives for future growth?
We’ve successfully established the FOREX.com brand in several key markets - including the United States and Russia - and are now as focused on expanding to new geographies. We recently opened an office in London and plan to open an office in Hong Kong early next year. We’re extremely customer focused and continue to enhance our products and services. Recently, we’ve upgraded our charting package, expanded our research offering and added support for the popular MetaTrader4 platform.