New York, July 29, 2010—FXCM Holdings LLC (FXCM) has been awarded Best Retail Platform by FX Week at the 2010 e-FX awards for the second year in a row.

The award, announced on July 13, 2010, at the FX Week U.S. conference, recognizes industry excellence in electronic foreign exchange trading from banks and vendors.

FXCM prevailed over other industry leading firms, including Oanda and Saxo Bank.

Drew Niv, CEO of FXCM, stated, “This award once again confirms FXCM's leadership in the forex market. The No Dealing Desk (agency execution) business model embraced by FXCM in 2006 is clearly the direction forward for the retail industry. Clients want transparent and fair execution and FXCM offers it.”

FXCM developed its proprietary trading platforms: FX Trading Station II (PC-based) and FXCM Active Trader (Web-based) to meet the rigorous conditions of today's volatile markets. The current platforms were developed by an in-house team of over fifty programmers. Strategy Trader, a third platform to be released soon, will be a direct competitor to the industry loved MetaTrader 4, but has been built specifically for FXCM's No Dealing Desk business model.

FXCM offers a variety of platforms based on specific trader needs. Along with the platforms listed above, FXCM offers a mobile platform for iPhone, BlackBerry®, Android, and Windows operating systems. The Forex System Selector and MetaTrader 4 platforms offers clients the ability to set strategies and walk away. All of FXCM’s platforms are extremely scalable and robust. There are over 200,000 live accounts trading on multiple platforms offered by FXCM, with an average of over seven million trades per month.

FXCM currently has successful white-label relationships all over the world working with banks, brokerages, and large financial institutions. White label partners are able to deploy individually customized platforms based on FXCM's awarding forex trading platform.