Interbank FX
    Print     Send Via Email     Report an Error
Profile Accounts Promotions Interviews PR Contact  

Interbank FX Recognized by EXHIBITOR Magazine For Excellence in Tradeshow Promotion Exhibit


Interbank FX (IBFX.com), a worldwide provider of online foreign currency (Forex) trading, today announced that it has been honored by EXHIBITOR magazine with a Sizzle Award, which recognizes a company's ability to produce "results-driven, red-hot promotions in the tradeshow and corporate event industries."

IBFX received the award in the Best Traffic Builder category in recognition of its "ability to conceive and execute highly differentiated event and tradeshow marketing programs." IBFX took home the prize as a result of developing a comprehensive marketing plan targeted specifically toward Forex traders and resulting in significant qualified booth traffic for the company at the 2007 Las Vegas Forex Expo.

"We set out to create an innovate approach to get traders into our booth, and we are thrilled that EXHIBITOR has chosen to recognize us for those creative efforts," said IBFX Marketing Director, Marilyn McDonald. "It's always appreciated to receive a pat on the back for a job well done, particularly from one of the leading event publications in the world."

To drive traffic to the IBFX booth, McDonald conceived an idea of having participants compete against one another via a method they all knew well—trading Forex. The concept was simple: four traders would compete head-to-head for approximately ten minutes; participants would begin with $10,000 in notional equity and trade mini lots at 200:1 leverage; the winner of the challenge would be whoever had the highest amount of equity at the end of the allotted time.

The enticement of the competition was two-fold and proved to be extremely effective in drawing tradeshow attendees to IBFX's booth:

· All winners of the competition were awarded with an 8GB iPod Nano and had their photo taken and placed on the "Winners Board," which was then displayed at the IBFX booth for the duration of the expo as well as at the Home Office of Interbank FX in Salt Lake City.

· All other participants were rewarded with a copy of Marilyn McDonald's book, Forex Simplified.

"Our goal was to create buzz about trading Forex with IBFX and we feel we more than accomplished that—our booth was packed the entire show!" said McDonald. "It's nice to know that all of the blood, sweat and tears we threw into this project materialized into a presentation that was as attractive as the service we offer our customers."
All winners of the 11th annual Sizzle Awards will be featured in the October 2008 issue of EXHIBITOR magazine.

To learn more about Interbank FX or to compete in the IBFX Summer Mini Challenge Extravaganza, visit www.ibfx.com.

Become a member and get 6 free Forex courses by OTA!
  • Webinar
 

 
  • Promotions
 

 
  • Webmaster Tools
 
  • Survey

How important it is for you to be able to save your chart sessions on our site?

Very important
Nice to have but not a must
Useless feature
What do you mean "save"?

 
ForexPros.com Newsletter
 

 
  • Sponsored Links
 
 

Special Offers: