1. What is your professional background?

The main direction of the professional activity of LiteForex group of companies includes provision of brokerage service and allocation of assets in the world markets, such as: stocks, futures, currency and precious metal.  The range of activity and geography of LiteForex brand presence has been expanding every year due to the consolidation of positions in many countries and regions.  Today the Company is one of the principal leaders in the on-line trading industry.

2. Who is your target audience?

LiteForex has a wide range of target audience. Our clients are people of different ages and professions; however, they are all knit together by common interest –the interest in the currency trading. Providing the most comfortable conditions of work on the trading accounts LITEForex and REALForex, we take into account the needs and opportunities of both beginners and professional traders. Both a balanced service package for each client regardless of the level of his qualification and high level of service have been a priority of LiteForex group of companies since its foundation.

3. Is the main focus of your business online or offline?

LiteForex group of companies provides brokerage services at the world financial markets. All transactions through our Company are conducted in the online mode. Therefore LiteForex group of companies is targeted at providing high-quality and fast communication with a trader’s terminal. We offer three separate servers for trading on demo-accounts and on the accounts of LITEForex and REALForex type, their capacity makes it possible to send clients’ orders to the market instantly, with no delay.

Comprehensive consulting and round-the-clock technical support of the clients are exercised by LiteForex specialists and also in the online format.  Regardless of their location, clients can count on individual attention and personal contact with LiteForex managers on all arising questions.  It is important that LiteForex clients receive full range of new information. Therefore quotes, financial and economic news of the Forex market are immediately presented on www.liteforex.org and in the trading platform.

4. Why should traders choose you over another broker?

I believe that the only reason why traders choose us over another broker is the search of better conditions of work and partnership.

5. Why should clients choose you and not other Forex trading companies?

While searching for a reliable partner to work at the financial market, thousands of traders set their choice on LiteForex. The major factor for such choice is the reputation of a stable broker, which the Company gained through professional work over the years, plus optimal service package, including multi-currency accounts, “swap-free” accounts, minimum spread, absence of additional fees, interest on surplus funds, choice of leverage up to 1:500 according to individual wishes, trading experience, selected type of account and one’s own views on compliance with Money Management requirements.

Promotions and contests, which LiteForex group of companies regularly organizes for the clients, represent a great advantage for the beginners. An excellent present for newcomers is a welcome bonus of 30% of the initial capital.
LiteForex’s affiliate programs attract those who wish to start their own business. Favourable conditions of work on the programs “Bring a friend”, “Internet-Partner” and “White Label” is a powerful argument for choosing LiteForex as a partner for long term cooperation.
Innovative project of LiteForex group of companies- MultiRebate service - attracts particular interest of clients and partners.

6. How different is the forex market today from what it was 2 years ago?

The Forex market has not changed significantly over the last two years. Crisis did not cause any aftermath in the field of online trading. Financial markets are in perpetual flux: rises and falls of quotes on a regular basis provide a chance to gain profit.  
Popularity of stock trading has increased tenfold recently. Direct access to the online trading platforms   has become accessible service now. Standards of knowledge about financial markets and currency trading have also improved considerably.

7. What advice would you give to someone who is just starting to trade Forex?

I would recommend to approach online trading in a serious way and to start with the theory of currency trading. There are a lot of high quality publications now about financial markets and methods of fundamental and technical analysis.
It’s better to start using theoretical knowledge you’ve acquired in practice immediately. Beginners can open a demo account, designed for trading virtual funds. We recommend our clients to sharpen their skills of trading on the cent LITEForex accounts. It will enable a beginner to start real funds trading confidently and with minimal investments. According to the Company’s statistics, most of LiteForex clients who started working on cent accounts have turned to the management of large capital in a short time.    

We also encourage beginners to take part in our demo-accounts contests «LF Fighting» и «LF IndexMaster». Competing with other traders, beginners can try their strength and make sure that their trading strategies are successful. Note that winners are awarded with money prizes, deposited to their LiteForex trading accounts. 

8. Who are the main competitors of your firm in the online forex market?

We don’t think it would be correct to name our competitors; so we are not going to do it.  There are a lot of companies working in the area of online trading at the moment, and effective competition is an incentive to strive for success and to improve service. LiteForex group of companies in its turn tries to use its capabilities to the maximum; therefore, it creates innovative products, trying to be a step ahead of the clients’ expectations.

9. What do you think about Forex scam problems in the online forex brokers market?

Unfortunately, there are dealing companies in the Forex industry which expect to receive profit by any means, so they make unwarranted promising proposals. It creates a basic problem – lack of confidence in the professional online-trading service providers. Therefore, companies that do business on the financial markets honestly and openly have to confirm well-earned reputation and constantly maintain quality of service.

10. Where do you see yourself in 2 years from now?

This year LiteForex group of companies has received honorable awards: the medal “The most stable broker in Asia 2010” at the International exhibition “ShowFX World”, the status of “The Best Forex broker in Nigeria 2010” - awarded by the OFTAN, the victory in the nomination “The Best Affiliate Program 2010” at the contest “Forex Awards” from the World Finance magazine and the status of the “Best Foreign Exchange Retail Service Provider” at the contest “FX & Treasury Management Awards” from the European CEO magazine.
We are sure that LiteForex group of companies will justify the confidence and will maintain the impeccable reputation and leading position in the online trading market.

In the nearest future LiteForex plans to gradually implement new projects and new ideas. We will continue to carry out business, focused on providing our clients with high quality service for their work in the financial markets.