The award accolades both Saxo Bank’s White Label business as well as the Bank’s trading platform, providing technologies to enable multi-asset trading on a single platform. The Bank's White Label approach is an area of rapid expansion in today's online trading environment which requires speed to market, scale and the diversification of trading platforms.

Saxo Bank has been involved in online trading since 1996. This has given the Bank a first-mover advantage that is particularly strong in the re-labelling area. Today, Saxo Bank has more than 120 re-label clients.

Profit & Loss is a monthly business magazine founded in July 1999. The Profit & Loss Digital Market Awards have been held annually since 2002 to reflect the efforts of the wider Foreign Exchange industry to provide the tools and functionality that make trading FX more efficient. More than 10.000 votes were registered during April and May 2010, making it the largest response to date for the awards.