*In talks with several firms on auto lithium-ion batteries
*Sees "very small impact" on earnings at current dollar/yen
(Adds details and background)
TOKYO, Nov 26 (Reuters) - Japanese electronics and
entertainment conglomerate Sony Corp expects 3D TVs to account
for up to 50 percent of its total TV shipments in the financial
year to March 2013, a leading executive said.
Executive Deputy President Hiroshi Yoshioka also told a
group of reporters the company was in talks with several
companies over supply of lithium-ion batteries for automobiles.
He declined to give specific names.
Yoshioka is in charge of Sony's TV, digital camera and
electronic devices operations.
Sony's TV business is in its sixth straight year of losses
as it grapples with a firmer yen and intensified competition
from Samsung Electronics Co Ltd and LG Electronics Inc.
The company is planning to roll out its 3D TVs next year and
pins its hopes on these next-generation displays to boost its TV
business.
Last week, the company said it aims for more than 1 trillion
yen in sales of 3D-related products in the year ending March
2013.
Sony, which is currently producing lithium ion batteries for
laptop computers and other gadgets, also said last week that it
would start making lithium-ion batteries for electric cars.
It will likely compete with Sanyo Electric and GS Yuasa,
which are already supplying rechargeable batteries for hybrid
and electric cars.
Yoshioka said the impact of the dollar's sharp fall against
the yen would have "a very small impact" on its earnings at the
current level.
One yen gain against the dollar trims 1 billion yen ($11.5
million) from the company's annual operating profit.
The dollar slumped to a 14-year low against the yen on
Thursday.
($1=86.85 Yen)
(Reporting by Kentaro Hamada; Editing by Jon Loades-Carter)
((taiga.uranaka@thomsonreuters.com; +81-3-6441-1813; Reuters
Messaging: taiga.uranaka.reuters.com@reuters.net))
((If you have a query or comment on this story, send an email
to news.feedback.asia@thomsonreuters.com))
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