PPG Industries (NYSE:PPG) has introduced a new stain-resistant coating, Velvecron SR, to protect light-colored electronic devices. The coating can be used on tablets, smartphones and e-readers, to prevent staining caused by foods, oils or other liquids that these devices are exposed to regularly.
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The coating has been developed based on PPG Industries’ proprietary resin and pigment technologies. The double component urethane topcoat is designed for application on white plastic and mixed metal substrates. With the coating offering a luxurious velvety feel to the keypads, it does more than just meeting the demand for such a product.
PPG Industries developed this coating as most electronic companies have started emphasizing on the color white for their products. White-colored electronics are considered premium products and the demand for them has been rising considerably. The surge can particularly be felt in China, globally the largest consumer electronics market with the highest growth rate. These products were unable to provide long-term stain resistance that is demanded by customers.
Velvecron SR has been tested by renowned global electronics producers and has passed all checks successfully. The coating surpassed all industry benchmarks for strength and stain resistance.
Velvecron SR can be sprayed on all white basecoats at thicknesses of 20−25 microns, which is almost half the film-build needed with soft-touch coatings. The coating can reduce material costs and energy use while improving throughput. It is also more flexible than the hard ultraviolet-cure coating, so devices covered with it survive harsh drop tests more effectively. Additionally, the coating can be applied on numerous other instruments, such as auto parts, furniture, appliances and athletic equipment, among others.
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